How to engage your audience once they land on your website.
There is different trains of thought when it comes to how you optimize your above the fold content on your website. For thoses who don’t know – above the fold content is a newspaper publishing term relating to the content you see on a folded newspaper at the newspaperstand
Some say it doesn’t matter – while others say it is crucial. I truly believe that with all this information availabe online these days, you’ve got to make any interaction with your website engaging – and that starts with the above the fold content.
Considering that most people still judge a book by its cover and you have only 4 seconds to make an impression on a landing page – it makes perfect sense to optimise this precious real estate.