Creating a thank you page that your visitors automatically land on after submitting their message via your contact form is an essential step in tracking your website goals and conversions. 

Without goals being recorded, how would you measure your website’s objectives and success rate?

Goal Recording Strategy

Thankfully this strategy is relatively straightforward to setup and only comprises of a few main components:

  1. Contact Page that redirects the visitor to another page – being the thank you page – after form submission.
  2. Thank You Page that thanks the visitor for contacting you, notifying them that you will be in contact shortly. Ideally, this page should be excluded from Google and also not linked to any menu pages. You only want visitors landing on this page once they have completed the contact form.
  3. Google Analytics Goal Tracking.


To help you get started, here is a simple article on how to setup thank you page tracking in Google Analytics.