Google Ads allows you to remarket your email list to Google users.
What is Remarketing
Remarketing is a highly effective way to market to prospective clients who have already shown some interest in your products or services – and for existing clients to market to again at a lower cost. Hence this is called remarketing.
How to Remarket to your Email List on Google
- Google Search
- Google Ads
- Google Display Network
- Google Mail – Gmail
- Other Google Services
This site has a step by step approach to email remarketing through Google