The Facebook pixel helps you measure the effectiveness of your advertising. You can use Facebook pixel to understand the actions people are taking on your website and reach audiences you care about.
You can make sure that your ads are being shown to the correct people. Using the Facebook Pixel will enable you to reach that website user again through future Facebook ads.
What is a Cookie?
Cookies are small files that attach themselves to your web browser that allows the website you visited to provide a higher level of service.
Facebook pixel is used by marketers to drop a cookie onto their websites so that it will track all the visitors.
This is great if you want to re-market and advertise just to the people who have visited your website – cutting down on wasted advertising to anyone and everyone. They will (can if you configure it correctly) see your ads mysteriously appearing after visiting your website across the Facebook network (Facebook, Instagram & Messenger) Pretty cool hey.
STOP PRESS: October 24, 2018, Facebook will be offering businesses the ability to use First-Party Cookies instead of Third-Party Cookies.
If you want better marketing results, installing the Facebook Pixel is essential
But wait – I don’t know what a Third Party Cookie is, let alone a Tracking Pixel, let alone a First Party Cookie. What’s the right way to do things now?
Basically, if you have your Facebook Pixel is associated with a Facebook Ads Account, it doesn’t matter everything will continue as normal. You will have to use Third-Party Cookies, but you will also have the option to use First-Party Cookies.
Ahh great – so clear now…What’s a Cookie again?
So, let’s get to the bottom of this and make it simple. Embrace technology, never let the geek’s techno shame you and beat you down with their knowledge they probably only acquired last year. Then promise to never be that geek that clings onto knowledge and never shares or makes it easier for everyone else to learn.
How to Setup Facebook Tracking Pixel Cookie
This guide is pretty good:
Checkout Facebooks Official Guide as well.
Also, read the Facebook Pixel Setup Guide
If you are going to be tracking more than one of your or your client’s businesses, you will need to upgrade your Facebook Business Account by visiting this Facebook site.